The Bandag exhibit takes visitors through a decade by decade excursion through the company’s history. The design of the exhibit reflects the customers served by Bandag. Silver tubes, mesh venting, and tire treads pay tribute to the trucking industry. The use of black and gold emphasized the company’s 50th anniversary, celebrated in December 2007. Company milestones are illustrated with photographs and advertisements. Sample tire treads are incorporated into the timeline, providing visitors with a tactile experience. The exhibit begins with Roy J. Carver, the entrepreneur who founded the company in 1957, and his drive to make his vision a reality. Text within the exhibit summarizes the making of Bandag:
Bandags story is about roll-up-your-sleeves, get-dirt-under-your-fingernails, no-sissies allowed, blue-collar craftsmanship. Its about sweaty manufacturing shops, tire dealers risking their life savings, and over-the-road truckers trusting the quality of their tires. Its about managing operations every day, overcoming daunting challenges from machine tolerances to foreign currency collapse to fending off competitors 20 times its size.
Visitors interested in environmental issues will be pleased to learn that retreading is recycling. Tire casings are built so well that they last for many more miles than the tread itself. In North America alone, Bandag retreading saves 800 tire casings from being sent to the landfill every hour of every day. Each year, that amounts to 7 million tires saved from our waste stream.
Today, the use of retreads is widely accepted by commercial trucking fleets. Headquartered in Muscatine, Iowa, Bandag is the global market leader for retreading materials and equipment. In June 2007, the company was merged with Bridgestone Americas Holding, the worlds largest manufacturer of quality tires and other rubber products. Visit www.bandag.com to learn more.